Improving McAlister Family Law Online Visibility with Brit SEO Pro

McAlister Family Law is a well-established family law firm operating in the UK. Although the firm had a professional website, they were facing tough competition from other family law practices in the region. Despite their expertise and experience, their website was not ranking prominently on search engines, leading to limited organic traffic and missed opportunities for potential clients. To improve their online visibility and attract more qualified leads, McAlister Family Law partnered with our UK-based SEO agency.


Increase Organic Visibility

Enhance the law firm’s search engine rankings to secure a place on the first page for relevant keywords related to family law in the UK.

Drive Organic Traffic

Increase organic traffic to the website, particularly from individuals seeking specialized family law services.

Improve User Experience

Optimize the website’s user experience to keep visitors engaged and encourage them to explore various legal services offered by the firm.

Local SEO Dominance

Strengthen local SEO efforts to become the go-to family law firm for potential clients in specific geographic areas.

Reputation Building

Leverage content marketing to position McAlister Family Law as a credible and authoritative source for family law advice and services.

Strategies and Solutions

In-Depth Keyword Research

Conducted comprehensive keyword research to identify valuable, relevant, and high-converting keywords related to family law services in the UK.

Focused on long-tail keywords to target specific legal issues and address the needs of potential clients.

On-Page Optimization

Optimized the website’s meta tags, headings, and content to align with the identified target keywords.

Improved internal linking to enhance website navigation and user experience.

Local SEO and Google My Business (GMB)

Optimized the Google My Business (GMB) listing to ensure accurate and consistent business information across various platforms.

Leveraged localized content and geo-specific keywords to improve local search rankings.

Content Marketing and Blogging

Developed a content marketing strategy centered around a blog with regularly updated, high-quality articles addressing various family law topics.

Created informative guides, FAQs, and case studies to provide valuable insights and establish expertise.

Link Building and Outreach

Conducted targeted outreach to authoritative legal websites and relevant publications to acquire quality backlinks. Collaborated with family law associations and local legal directories to strengthen the firm’s online presence.

Responsive Web Design

Ensured the website was mobile-friendly and responsive across all devices to enhance user experience and reduce bounce rates.


After implementing the SEO strategies for McAlister Family Law, our UK-based SEO agency achieved significant improvements in the website’s performance:

Organic visibility increased by 80%, resulting in higher rankings for targeted keywords.

Organic traffic grew by 100%, attracting more potential clients seeking family law services.

Local SEO efforts led to a 70% increase in local search visibility, establishing the firm as a go-to option in specific UK regions.

The content marketing strategy contributed to a 60% increase in website engagement and positioned McAlister Family Law as a trustworthy source of family law information.

Link building efforts generated high-quality backlinks, bolstering the website’s authority and domain rating.

Overall,the effective implementation of SEO strategies resulted in McAlister Family Law significantly enhancing its online visibility, attracting a larger and more targeted audience, and experiencing substantial growth in organic traffic and potential client leads.