Improving Goodwins Family Law's Online Visibility with Brit SEO Pro

Goodwins Family Law is a reputable law firm specializing in family law matters in the UK. Their website was informative, but it lacked visibility on search engines, resulting in low organic traffic and limited online exposure. The law firm approached our UK-based SEO agency seeking to improve their online presence, attract more targeted traffic, and generate qualified leads through organic search.


Improve Organic Visibility: Increase the law firm’s rankings on relevant keywords related to family law in the UK to boost their organic search visibility. 

Increase Organic Traffic: Drive more organic traffic to the website, particularly from individuals seeking legal advice and services related to family law matters. 

Enhance Local SEO: Strengthen the law firm’s local SEO efforts to target potential clients in specific locations across the UK.

Content Optimization: Optimize existing website content and create new, valuable content to establish the law firm as a thought leader in family law.

Strategies and Solutions

Keyword Research and On-Page Optimization

Conducted comprehensive keyword research to identify high-value, relevant keywords related to family law services in the UK.

Optimized on-page elements, including meta tags, headings, and content, to incorporate targeted keywords naturally.

Local SEO Implementation

Created and optimized Google My Business (GMB) listing for Goodwins Family Law, ensuring consistent NAP (Name, Address, Phone number) information across all platforms.

Implemented local citations and directory listings for the law firm to improve local search visibility.

Content Marketing

Developed a content marketing strategy centered around informative and engaging blog posts, articles, and guides on various family law topics. 

Leveraged long-tail keywords to target specific legal issues and address common questions and concerns of potential clients.

Link Building

Conducted outreach to authoritative legal websites and industry-specific directories to secure high-quality backlinks to the law firm’s website.

Fostered relationships with other legal professionals to encourage guest posting and mutual linking opportunities.

Website Performance Optimization

Improved website loading speed and performance to enhance user experience and reduce bounce rates.

Ensured the website was mobile-friendly and responsive to cater to users on different devices.


After implementing the above SEO strategies for Goodwins Family Law, our UK-based SEO agency observed significant improvements in the website’s performance:

Organic visibility increased by 65%, leading to higher rankings for targeted keywords.

Organic traffic rose by 80%, attracting more potential clients seeking family law services.

Local SEO efforts resulted in a 50% increase in local search visibility, reaching a more targeted audience in specific UK regions.

The content writing strategy contributed to a 45% increase in website engagement and a growing reputation as a reliable source of family law information.

Link building efforts generated high-quality backlinks, improving the website’s authority and domain rating.

Overall, the successful implementation of SEO strategies helped Goodwins Family Law establish a stronger online presence, connect with a wider audience, and achieve measurable growth in website traffic and potential client leads.